23 Jan 2013 In our society, healthy choices are sometimes a lot harder to make than unhealthy ones: going to the gym vs. staying home, ordering a salad vs. french fries or buying healthy groceries vs. unhealthy ones. Healthy groceries such as fresh fruits and vegetables, lean meats and 100% whole wheat products always seem to be more expensive than their unhealthy counterparts. The reasons are are simple but the solutions, complex.